Etienne’s journey to the World Cup has been fueled by her experiences at Fordham, where she played three seasons for the Rams, and by five years competing for the Haitian national team. Her paternal grandfather immigrated to the U.S. from Haiti, and she grew up in Paterson, New Jersey. She said representing her ancestral country—and particularly being part of something positive for a nation in turmoil—is the highlight of her young career.

“It’s definitely an honor and a privilege,” she said from her hotel in Perth, Australia, just ahead of the World Cup. “We know what happiness the team brings to the country. Every time we step out on the field, it’s kind of our responsibility and we don’t take it lightly.”

Here are six things to know about Danielle Etienne.

1. She helped put the Haitian national team on the sport’s biggest stage.

While Haiti is making its first appearance in a Women’s World Cup, this is a second of sorts for Etienne, who, along with several current teammates, had a tiny taste of the world stage when she participated in the U-20 World Cup in 2018.

“I was 17 years old, going to the U-20 World Cup, and I felt like I was even younger,” she said. “I definitely feel a little bit more mature now, and have more composure, more experience. And I think it also feels different because it’s the FIFA Women’s World Cup. This is what I watched as a little girl. I’d grown up watching my idols, like Marta, at a World Cup, and now I’m playing in the same World Cup as her. That’s insane!”

2. Soccer is in her DNA, and her father and brother help keep her focused.

Etienne lives by the motto “Faith, Family, and Football.” Her father, Derrick Etienne Sr., played professionally in the U.S., and her brother, Derrick Jr., is a midfielder with Major League Soccer club Atlanta United. Both played for the Haitian national team. So, when they give advice, she listens.

“My father always told me and my brother that we have to work for everything that we want, and we can’t expect anything to be given to us,” Etienne said. The other voice in her head is her brother’s, guiding her when she gets sidetracked by those who doubt her.

“I was giving other people so much power and letting their words affect me. My brother told me, ‘Don’t worry about proving people wrong, worry about proving yourself right.’ I know I have the talent, I know I have the potential. I just have to put in the work.”

3. She had a special feeling about Fordham when she visited Rose Hill.

Etienne had three criteria for selecting a college: great academics, a strong soccer program, and proximity to her family in New Jersey. Fordham checked all the boxes.

“Once I got on campus, I felt it,” she said. “I felt like it was the right place and environment. And then I actually got to talk to girls on the team, and you could tell they were just so genuine. They were very forthcoming in terms of information and what their experience was like. And talking to the coaching staff as well, and understanding what they wanted to do within the program, to build the team. So, the combination of those things all kind of just made it into a very great package for me.”

Etienne was named to the Atlantic 10 Conference All-Rookie Team in 2019, and she earned a spot on the A-10 Commissioner’s Honor Roll in each of the three seasons she competed for the Rams.

4. During the pandemic, and Fordham’s “season without sports,” Etienne helped advance the University’s anti-racism action plan.

Etienne said that in 2020, amid social unrest and calls for racial justice after the killing of George Floyd, she was fortunate to have a supportive team environment where she could share the concerns she had—about her brother or father being pulled over by the police, the stressors of attending a predominantly white institution, and everyday microaggressions. What started as a conversation with her soccer teammates led to a diversity, equity, and inclusion group that branched out into the athletics department at Fordham. Etienne led the subcommittee on education and worked to bring in speakers of color who discussed their experiences.

“It’s one of the things I’m very proud of, leaving that at Fordham,” said Etienne, who received an Ignatian Social Justice/DEI Award from the Fordham athletics department in 2021. “Knowing that I didn’t just say, ‘I’m a student-athlete.’ But there are some things that are going on in the world that we have to acknowledge. And then we have to see what we can do to be better. Because if we’re not part of the solution, then we’re part of the problem.”

5. She’s inspired by the growth of the women’s game both in the U.S. and globally.

Etienne points to the historic U.S. women’s national team’s win for equal pay, the talent of the players in the National Women’s Soccer League as well as the expansion of the league, and the support for players, like her, who have children and return to the game.

“I’m proud that this is the era that I’m in now, and that I have even more opportunities because of all the people who came before me,” she said. “Knowing what it was like 10, 15 years ago, and seeing how much progress has been made, I’m proud of how far we’ve come.”

6. Her Fordham psychology degree and volunteer work are prep for her post-soccer career.

If she wasn’t playing soccer, Etienne said she would be working to make a difference in her community and counseling those in need. With the Etienne Family Foundation, started by her brother, she has helped support youth in her hometown of Paterson, New Jersey, conducting fitness and soccer clinics and raising money for equipment and places to play. They also organize coat drives and fundraisers to bring supplies to the many in need in Haiti.

“It is important you remember that there are so many people who are less fortunate than you, and who deserve a chance as well,” she said. “And the next Messi or the next Marta can be sitting in Haiti with no cleats right now.”

—Tracey Savell Reavis, FCLC ’01, is a veteran journalist with more than 20 years of writing, editing, and teaching experience, and author of a book on the career of footballer David Beckham (Rowman & Littlefield, 2014). She publishes The Club, a newsletter covering the U.S. national teams and world football. Traveling to New Zealand to cover her first World Cup is a dream come true.

Contrast that with the modern World Cup. Every four years, more than twice as many national teams bring some of the world’s greatest athletes to compete in state-of-the-art stadiums plastered with lucrative advertisements, all watched by millions of fans in person and billions more on screens around the world. (As for the questionable officiating, advanced technology has helped remove at least some human error.)

How we got from there to here is laid out in great detail in The FIFA World Cup: A History of the Planet’s Biggest Sporting Event by Clemente A. Lisi, FCLC ’97. Lisi—who has covered the event as a journalist in places like Johannesburg, Rio de Janeiro, and Moscow—fell in love with soccer as a 6-year-old in 1982, when he was on vacation with his family in Italy as that country’s national team captured the World Cup in Spain. His book, published last month by Rowman & Littlefield, provides a thorough tournament-by-tournament overview, recapping matches, describing on-field trends, and providing the historical and cultural context for each installment. Legends Pelé, Diego Maradona, and Lionel Messi get spotlighted, but the book also tells the stories of the countless other players, coaches, and executives who’ve made the World Cup into the global phenomenon it is today.

In the process, Lisi, a professor of journalism at the King’s College in New York City (and a former sports editor of The Observer), explores how the World Cup has evolved over the years, not just in terms of the ever-changing format of the tournament itself, but how advances in mass media led to slicker marketing that helped revolutionize the event. Perhaps most significantly, he shows how the tournament exploded in popularity as the sport became increasingly awash in money starting in the 1960s—a phenomenon that has also sometimes led to trouble.

Indeed, the book doesn’t shy away from the World Cup’s many (many) controversies, from the 1934 installment in Mussolini’s Italy to the myriad modern scandals of FIFA, which Lisi calls “one of the most corrupt organizations on the planet.”

This year’s tournament, currently happening in Qatar, unfortunately offers no shortage of material for Lisi, from allegations of bribery during the bidding process, to the loud opposition to holding the organization’s flagship event in a country where homosexuality is illegal, to the mistreatment of the estimated 2 million foreign workers who built the stadiums and infrastructure necessary for the tournament to take place. That the World Cup is happening now, in November and December, is itself a point of controversy: Qatar’s sweltering summer heat necessitated a change in scheduling, disrupting the sport’s usual calendar.

The book ends with a team-by-team preview of the 32 squads competing in Qatar, including a U.S. team that failed to qualify for the tournament four years ago. It also sets up the next chapter (figuratively speaking) in the World Cup’s story: a 2026 tournament jointly hosted by the United States, Mexico, and Canada—one that will feature an expanded group of 48 teams and include matches played in the New York City area, at MetLife Stadium in East Rutherford, New Jersey.

—Joe DeLessio, FCLC ’06

After a harsh and surprising loss to Germany, Brazil, the host country of the 2014 FIFA World Cup is out. Argentina narrowly beat the Netherlands and the world awaits the final game for the “World Cup” on July 13.

Throughout the one-month tournament, the professional athletes on the losing teams have walked off the pitch looking dejected. Some, even, in tears. The same could be said for their fans (especially Brazilian fans during the 7-1 beating they took at the hands of Germany). All of this emotion over a game? Why? We asked Fordham professor Paul Baard, an expert in sports psychology, to explain why it’s like this in the World Cup and various other sports, such as American football.

“The phenomenon is the over-identity of fans with their teams,” said Baard, a clinical associate professor of communication and media management. “In other words, a fan wants people to identify him/her with being the uber-’Patriots’ fan. When he walks into a bar, he delights in being sought out for his opinion on an upcoming game. He gets teased about being tried and true. He berates other team’s fans. He ‘equals’ being a fan of said team.

“Just as having one’s occupation become too much of an individual’s identity (I work with professional athletes on this), they can also ‘fan out.’ A fan rooting for a favorite team should consider that role as a hobby, while it may be an important role for an individual. As in all of life, there are ups and down, especially in the clearly-defined win-lose world of sports.

“Hobbies can serve as relief from the pressures of day-to-day life, such as gardening, playing an amateur sport, etc.  Hobbies would seem best when they do not create anxiety, but relieve it.”

Here at Fordham’s Marketing and Communications office, a group of us went out to see the last game the U.S. Men’s National Team played in. (There was lots of sadness, but thankfully no tears, when they lost to Belgium.) Yet we were very aware of the enthusiasm for a game that hasn’t always gotten top-billing in our country. The place was standing-room-only packed with fans decked out in red, white, and blue. Is this an opportunity for Major League Soccer (MLS) to build on the seemingly-new fan base?

After all, the Big Apple’s new Major League Soccer team, the New York City Football Club, has signed Atletico Madrid (one of La Liga’s professional teams) player, David Villa, (pictured below) and reports say Barcelona star, Xavi, is next.

We asked a few Fordham professors, who teach in the Sports Business Concentration at the Gabelli School of Business, to weigh in:

Mark Conrad, associate professor of law and ethics, and director of the sports business concentration at Gabelli, said he wasn’t so sure that MLS can capitalize on the success of the World Cup, “at least not directly.

“It’s hard to translate a once in four-year spectacle to a day to day league,” he said. “Witness the 1980 Olympic Gold Medal for the US Hockey team. It did not have much correlation to the National Hockey League (NHL).”

John Fortunato, a professor of communications and media management, and an expert in sports media and promotion, said he couldn’t see there being huge springboard opportunities for MLS because “many of these players play in European leagues.

“MLS doesn’t have the best players like the NBA or NFL or MLB. The gold medal hockey game a few years back between the United States and Canada did a great rating, but has had little impact on increased NHL ratings,” he said.

“This World Cup is doing great on television because the games are at great viewing times and because it is on ESPN, a network is promoting it a ton on Sportscenter. Next time (2018), it is in a more challenging time zone in Russia and is on Fox– two big differences.”

Francis Petit, associate dean for academic programs at Lincoln Center, said the MLS should try their best given the changing demographics of our nation.

“Unfortunately, for MLS, it will not capitalize on the World Cup to the extent it would like to due to various reasons including consumer options and professional soccer’s historical insignificance within our country,” he said. “MLS will never be the National Football League, but it can certainly become a threat for leagues such as the NHL and the slow and tedious Major League Baseball games/product.”

-Gina Vergel

Hundreds of soccer fans gathered in Dupont Circle on June 12, 2010, to watch three World Cup matches on two giant TV screens. The event’s principal organizer, Aaron DeNu, GSAS ’06, is working with the German Embassy to put on a similar event on June 26, during the 2014 World Cup.

Eight years ago, Aaron DeNu, GSAS ’06, was living near Fordham’s Rose Hill campus when he saw how soccer fans’ passion for the beautiful game could enliven an already vibrant neighborhood.

“I was fortunate to be living on 187th Street during the 2006 World Cup,” he said. “What an amazing experience it was to be in the heart of Little Italy during the Italian national team’s march to the finals.”

DeNu helped some local merchants coordinate ad hoc viewing parties.

“TVs were pulled into the street, makeshift projectors showed replays at night on Arthur Avenue,” he recalled. “I knew that wherever I would be living during the next World Cup, I would try to re-create the energy I felt during that summer in Belmont.”

In 2010, DeNu made good on his goal.

By then he was living in Washington, D.C., having accepted a job at George Washington University, where he currently works in the student affairs division as associate director of technology, outreach, and events.

Prior to the 2010 World Cup, he and a friend secured the permission, funding, and equipment necessary to stage what they called Soccer in the Circle. The daylong World Cup viewing party drew a multinational crowd of hundreds to D.C.’s Dupont Circle to watch three games, including a U.S.-England match that ended in a 1-1 draw.

“Dupont Circle is right in the heart of D.C.,” DeNu said. “It’s only a few blocks from the White House and it’s surrounded by embassies, so it seemed a natural place to host a World Cup festival.”

So natural that four years later, as the 2014 World Cup is set to kick off in Brazil, DeNu is at it again.

Aaron DeNu, GSAS ’06

He recently secured the support of the German Embassy, which agreed to foot the bill—approximately $30,000, DeNu estimated—to host a one-day World Cup viewing party on June 26, when the U.S. national team will face Germany.

This time, DeNu has far more experience working with local and federal officials to plan free public events in the park.

Following the 2010 World Cup, he founded Dupont Festival, a nonprofit that organizes activities in and around Dupont Circle throughout the year. DeNu is the principal organizer, and there are three other people on the group’s board of directors.

“Since that first World Cup viewing,” he said, “we have hosted more than 40 public projects in the park.”

They’ve organized outdoor film screenings, showing movies on the National Film Registry such as E.T., Casablanca, and Raiders of the Lost Ark. And DeNu has exhibited a flair for promotion.

For a screening of Back to the Future, he rented a DeLorean similar to the one featured in the film, parked it in the park, and attracted passersby by blasting “The Power of Love” and other tunes from the movie on the iconic car’s stereo.

“I’ve had a lot of luck in finding the right mix of pop-cultural activities and tying events in to the calendar,” DeNu said. “On the summer solstice we show a movie. When the fountain is turned on in the spring, we have a fountain day.”

Early this year, DeNu campaigned to get Bill Murray, star of the 1993 filmGroundhog Day, to take part in the Dupont Festival’s annual Groundhog Day celebration. “The D.C. Council even agreed to rename [the holiday]Bill Murray Day if he showed,” DeNu said. Although the actor did not respond, the Huffington Postpublished a piece about DeNu’s effort.

DeNu said the Dupont Festival’s events are about “creative placemaking,” leveraging arts and cultural activities to serve the community and transform the neighborhood around Dupont Circle.

“Our mission is to creatively animate public space,” said DeNu, who has been working closely with the National Park Service, the D.C. Council, the police department, and local businesses.

“We’ve been building trust with folks in town, and they fully understand what we’re trying to do,” he said. “They know that all of the money we raise goes directly to the events.”

The upcoming World Cup viewing party already has the community buzzing.

“Hundreds of people have RSVP’d already,” DeNu said, “so we’re expecting a nice crowd [for the U.S.-Germany match]. We’ll also be showing the Belgium-Korea match that afternoon. We have two large, super-high-definition LED screens that are glare-proof and weather-proof.”

Having the support of the German Embassy is especially satisfying for DeNu, whose paternal great-grandfather immigrated to the United States from Baden, Germany, and settled in Indianapolis.

DeNu grew up in Milford, Ohio, not far from Cincinnati. He was a record-setting striker on the Milford High School soccer team and went on to play for four years at Wilmington College of Ohio, where he earned a bachelor’s degree in computer science and history.

In 2004, he continued his interdisciplinary studies at Fordham’s Graduate School of Arts and Sciences, focusing in particular on the effects of technology on human interaction.

“I specifically sought out Fordham,” he said, “for its interdisciplinary master’s degree program.”

DeNu also said his time in New York City inspired his interest in creative placemaking.

“Living in New York City accelerated that for me. Walking around the Rose Hill campus and seeing all the different activities there and in the Bronx and in Manhattan, going to events in Central Park and Bryant Park, that was a real inspiration,” he said.

“Being at Fordham and being able to see all that stuff and see how it works was a degree in itself.”