Social Media – Fordham Now https://now.fordham.edu The official news site for Fordham University. Tue, 04 Jun 2024 18:12:35 +0000 en-US hourly 1 https://now.fordham.edu/wp-content/uploads/2015/01/favicon.png Social Media – Fordham Now https://now.fordham.edu 32 32 232360065 Grad Student Studies Impact of Social Media Discrimination on Adolescents of Color https://now.fordham.edu/colleges-and-schools/graduate-school-of-arts-and-sciences/grad-student-studies-impact-of-social-media-discrimination-on-adolescents-of-color/ Sat, 19 Feb 2022 01:15:39 +0000 https://news.fordham.sitecare.pro/?p=157568 Fordham graduate student Xiangyu Tao is studying how racial discrimination via social media affects adolescents of color. Her research was published in the Journal of Youth and Adolescence this past fall. 

Xiangyu’s research represents an innovative and methodologically rigorous approach to understanding how racially biased social media posts affect the mental health of Asian, African American, and Latinx youth,” said her mentor Celia B. Fisher, Ph.D., psychology professor and the Marie Ward Doty University Chair in Ethics. “Her study is especially important in light of the ubiquity of social media usage among adolescents.” 

Tao is a student in the Graduate School of Arts and Sciences’ applied developmental psychology program, from which she will earn both her master’s and doctoral degrees by 2024. Her research focuses on racial/ethnic discrimination and substance abuse, especially among people of color.

Focusing on BIPOC Teenagers 

Two years ago, she began working on her master’s thesis: an examination of the relationship between racial discrimination on social media—widely used by adolescents and young adults—and teenagers’ mental health. Instead of focusing on a largely white population, like many American health research studies, Tao wanted to focus on BIPOC (Black, indigenous, and people of color) teens—a historically underrepresented group in U.S. research studies.

“Existing research on social media use among adolescents mostly focuses on non-Hispanic white youth. But BIPOC adolescents have similar or higher rates of social media use, compared to their non-Hispanic white peers. The majority of them have also been exposed to social media racial discrimination, especially during the pandemic,” said Tao, an international student from China. “I want to explore the negative consequences of being exposed to such high levels of social media racial discrimination, particularly on mental health.” 

There are two types of social media racial discrimination: individual and vicarious, said Tao. Someone who experiences individual discrimination could receive a racist comment or direct message through social media. Vicarious discrimination is less direct, but still harmful, said Tao. That’s when someone sees news on social media about someone who was discriminated against—and the victim is the same race or ethnicity as the viewer. 

In a cross-sectional study, Tao explored how these types of racial discrimination collectively impact mental health. She surveyed more than 400 adolescents nationwide through an online platform, where they anonymously self-reported their social media usage, personal experiences with racial discrimination on social media, and their mental health. 

Navigating the Pros and Cons of Online Civic Engagement

In her research results, Tao confirmed that individual and vicarious social media discrimination are related to several mental health problems among BIPOC adolescents, including anxiety, depression, and alcohol use. But her “most interesting finding” presents a tricky conundrum, she said. 

“Adolescents who advocate for themselves through social media civic engagement are more likely to be exposed to racial discrimination online, which is associated with adverse mental health. At the same time, existing studies show that civic engagement in general is a good thing for youth development,” Tao said.

Tao said her research shows that there needs to be more intervention and prevention strategies implemented by not only psychologists, but also social media companies who can help prevent social media racial discrimination and improve the mental health of adolescents of color.   

An Asian woman wearing a white hooded coat smiles in front of a city and a river skyline.
Photo courtesy of Xiangyu Tao

Parents play a significant role in youth development, but their role in managing their children’s social media accounts isn’t easy, she added. 

“It’s a gray area. We don’t want to advocate for parents to prevent their children from using social media or participating in civic engagement online. Civic engagement, although associated with more racial discrimination, is still a good thing. We want BIPOC youth to participate in civic engagement because they can eventually develop policies that eliminate racial injustice in this country,” Tao said. “I think parents should be their children’s allies and supporters. They should encourage their children’s civic engagement and always be there for them.”

When Tao starts her doctoral dissertation next semester at Fordham, she plans to narrow her focus to one or two ethnicities. In addition, she aims to analyze the language of teenagers’ actual race-related posts in their social media accounts. This will provide more detailed and objective research results, she said.   

“Youth mental health is the foundation of our society,” said Tao, whose goal is to become a professor and researcher who studies social media usage and mental health among BIPOC adolescents and young adults. “We want our future generations to be healthy—both physically and mentally.” 

]]>
157568
Alumni Sweethearts Share Their Fordham Love Stories https://now.fordham.edu/fordham-magazine/alumni-sweethearts-share-their-fordham-love-stories/ Thu, 20 Feb 2020 20:26:40 +0000 https://news.fordham.sitecare.pro/?p=132633 In honor of Valentine’s Day, more than 70 Fordham alumni couples—from the 1960s to the Class of 2019—responded to a call from the alumni relations office to share their Fordham love stories on social media.

Some couples hit it off immediately—more than a few noted that they met their loved one on their very first day on campus. Others crossed paths as seniors, or were good friends for many years before getting together. Some only recently started dating; some are newlyweds; and others will soon be celebrating 25 or even 50 years of marriage, or are now the proud parents of Fordham students or alumni. Many of them were engaged on campus or married in the University Church.

From stories of blind dates and dating apps to lunch tables and libraries, these Fordham couples share at least one thing in common—they’re grateful that Fordham brought them together.

See the full Valentine’s Day album on the Fordham University Alumni Facebook page, which includes every submission we received.

Note: Although we loved reading all the stories alumni couples shared, we wish we had received even more! We hope we can continue to create an inclusive space for our diverse group of fellow Rams as we ask for similar story submissions in the future.

 

]]>
132633
Babette Babich on Love, Social Media, and Megxit https://now.fordham.edu/arts-and-culture/babette-babich-on-love-social-media-and-megxit/ Tue, 21 Jan 2020 17:04:15 +0000 https://news.fordham.sitecare.pro/?p=130978 “We’re all of us royals,” says Babette Babich, Ph.D., professor of philosophy. As the Duke and Duchess of Sussex attempt to get out of the media fishbowl, the rest of us are trying to get in—seeking as many “likes” as possible in our social media feed. But are the likes the same as love? And have we become our own paparazzi? Professor Babich weighs in.

]]>
130978
5 Tips for Parents of First-Year College Students https://now.fordham.edu/fordham-magazine/5-tips-for-parents-of-first-year-college-students/ Thu, 24 Oct 2019 20:19:30 +0000 https://news.fordham.sitecare.pro/?p=127226 Above: Students meditate in a psychology class called The Psychology of Personal Well-Being: How to Live a Happy Life. Photo by Taylor HaThe first year of college is an exciting time for students. But it can also be a stressful step into adulthood, as students take on more responsibilities and face new challenges on their own.

“Navigating the independence and autonomy that comes with being away at school can be difficult,” says Jeffrey Ng, Psy.D., director of counseling and psychological services (CPS) at Fordham. “There’s a whole set of stressors students might experience, such as homesickness, academic pressure, financial demands, and anxiety related to developing new relationships and fitting in.”

Simply put, being a college student today isn’t easy—and there are statistics to back it up: A 2018 American College Health Association study revealed that more than 87% of college students surveyed felt overwhelmed by all they have to do. And more than 40% reported that they were so stressed, it was difficult to function.

“Increasingly, more students arriving on campus have a tendency toward perfectionism,” Ng says. “We have to deconstruct that. It is part of the human experience to err and be fallible. The idea of letting go of perfectionism is really important.”

In addition, Ng adds, overly involved parenting and the pervasiveness of social media and technology are contributing to the rise in anxiety and depression on college campuses nationwide.

So what can parents do to help their children make a smooth, healthy transition and thrive in college?

Ng and David Marcotte, S.J., a Jesuit priest and clinical psychologist at Fordham who teaches a popular new course, The Psychology of Personal Well-Being: How to Live a Happy Life, offer the following tips.

Talk about what to expect.

Fordham’s orientation programs are designed to help students (and parents) as they make the adjustment to college and a more independent life. But you can also help your student imagine ways they might cope with some of the typical stresses of their first year by talking to them even before they get on campus, Father Marcotte says. These might be practical chats about doing their own laundry or keeping their room or suite clean, or deeper conversations about emotional vulnerabilities like feeling lonely or being disappointed about a test grade.

“We want them to feel that they are the agent of this process and that they are ready to face what’s going to come down the road,” he says. Discuss the fact that it’s normal to feel vulnerable at different times in life and that it’s healthy to seek out support, Ng adds. “Parents can help students identify what resources are available and how to access them if they should ever need help working through an issue.”

Encourage your student to get involved.

One of the most common challenges first-year students face is finding new peer groups and making friends. They also might get so wrapped up in academics that they forget the importance of human connection, play, and downtime.

“Studies show that students who become engaged on campus are usually more successful than those who don’t,” Ng says. So whether your child is into sports, music, journalism, or something else, encourage them to seek out clubs and activities where they can do what they enjoy while building a new social network. An easy way to do this is at the club fairs at the beginning of each semester, so remind them to attend.

Advise them to put social media in its place.

The overuse of technology and social media has been linked to mental health issues, Ng says. It interferes with essential human relationships and can foster low self-esteem by exposing young people to curated versions of other people’s lives.

“They are constantly comparing themselves,” Ng says. “We encourage our students to be more intentional, thoughtful, and discerning about how they perceive and relate to social media,” he adds, something parents should cultivate, too.

Remind them to be kind to themselves.

When students encounter the pitfalls and unexpected obstacles everyone experiences in adulthood, help them adopt a “growth mindset,” Father Marcotte says.

“The best way to build resilience is to see everything from a growth perspective. Even failures, disappointments, and losses hold within them important lessons that teach us how to go forward in a better way,” he adds. Encourage your student to focus on what they can learn from difficult experiences. Practicing generosity and meditation, Father Marcotte says, are other ways to build inner strength and “enlarge the soul.”

Finally, Ng emphasizes the importance of self-compassion and self-care, advising students to remember the basics: exercise, nutrition, and sleep. Fordham’s on-campus fitness centers and registered dietitians can help them get what they need.

Let go and trust them.

By the time your student arrives at college, they already have a moral compass that you have helped build over the years. “We have to trust that,” Ng says. “I know it’s hard to do, but it’s part of letting go.”

Father Marcotte agrees. “Parents need to see that their work is to help their children into ‘interdependence,’ where they remain connected, but the child has the ability to act on his or her own and become a full adult. This is the season for that to begin.”

—Claire Curry

Fordham’s deans of students are always available to talk to parents. If you need advice or would like to schedule a private meeting about any concerns, please reach out to them.

For more information about on-campus resources for students, check out the Quick Links for Parents section of the Fordham website.

]]>
127226
Fordham University Social Media Policy https://now.fordham.edu/university-news/fordham-university-social-media-policy-2/ Mon, 07 Oct 2019 19:35:24 +0000 https://news.fordham.sitecare.pro/?p=126078 Statement of Intent

Fordham University seeks to foster robust and civil discourse, and to promote academic freedom on all University owned social media channels. Nothing in the policy below should be construed as constraining speech on non-University social media, nor other non-University print, broadcast, nor digital channels.

Applicability and Scope

This policy outlines the proper use of social media for the official business purposes of Fordham University, including the promotion of the University, colleges and schools, departments and offices, programming, faculty, and staff of the University. (See the section “Official Fordham Social Media Account Recognition” below for the definition of official University accounts.)

For the purpose of this policy, “social media” refers to, but is not limited to blogs (i.e., web-based journals) and microblogs (e.g., Tumblr), collaborative websites (e.g., Wikipedia, etc.), message boards, social networking sites (e.g., Facebook, Twitter), podcasts (i.e., multimedia distributed over the internet), video sharing (e.g., YouTube), and photo sharing (e.g., Instagram, Snapchat, etc…).

This policy applies to all University employees, including faculty and staff, and to anyone posting content and comments to any official Fordham site. The Office of University Communications is responsible for the enforcement of this policy and is a resource to the University community for launching social media initiatives. This policy does not preclude more restrictive policies for academic or administrative units that have different needs.

Any questions regarding this policy or Fordham’s social media presence may be addressed to:

Office of University Communications
(212) 636-6538 | [email protected]

Content Guidelines

Fordham University values robust and civil discourse, and seeks to promote academic freedom. We welcome critical posts and opposing points of view, but users shall refrain from using profanity and from making personal attacks in any comments posted to University social media platforms.

As Fordham’s social media platforms are integral parts of its marketing and public relations efforts, the University reserves the right to moderate comments without prior notification as part of its standard editorial practices. We delete comments that contain personal attacks, obscene, harassing, or threatening language, and ban users who violate these terms, except where such actions infringe upon employee rights under the National Labor Relations Act. As a rule, we delete comments that are clearly off-topic, as well as advertising and solicitations for non-Fordham events, products, businesses, and fundraisers.

The University assumes no responsibility for user comments, screen names, nor any information they post. Third-party content shared on Fordham social media platforms does not constitute an endorsement, nor reflect the views of Fordham University. Likewise, user accounts followed by official Fordham platforms do not constitute endorsements of those users, nor of the content they post. The use of Fordham University logos and wordmarks is restricted to official University accounts (see below).

Users who post to official University social media platforms consent to allow Fordham to use such content for marketing and promotional purposes.

We hope that visitors to Fordham’s social media pages will help us maintain an open and collegial atmosphere.

Reporting Guidelines

If you see content or comments on Fordham social media pages that raise concerns about an individual’s safety or the safety of the University community, contact the Department of Public Safety at (718) 817-2222, and ask to speak to a duty supervisor (this line is staffed 24/7).

For comments that appear to violate Fordham’s social media policy, or the University code of conduct, but do not rise to the level of a threat to the University community or property, please email us at: [email protected] (we will generally respond within 24 hours—nights, weekends, and holidays included).

Official Fordham Social Media Account Recognition

This refers to accounts created with the approval of the academic or administrative department in cooperation with University Communications for the purpose of promoting the University and its constituent departments and programs. 

Individuals and groups not directly employed by Fordham and authorized by the appropriate University officials may not represent themselves as official Fordham accounts, nor may they improperly use Fordham logos, seals, nor wordmarks to identify those accounts.

Before setting up any social media accounts for official Fordham business, users must seek approval and guidance from the Office of University Communications.

Officially recognized Fordham-affiliated social media pages must be registered with the assistant director of communications for social media ([email protected]), including any page in circulation at the time of this policy’s approval, or future pages. The “owner” of the platform must be a full-time faculty member or employee of the University; at least one other person in the account owner’s department (or in University Communications) must have access to the account login information and password. That second person must also be a full-time faculty member or employee of the University.

Only social media pages officially recognized by Fordham will be included in the official Fordham Social Media Registry and be allowed to use official Fordham-branded graphics, images, and other digital assets, as provided by University marketing and communications.

Information found on any unauthorized Fordham-related social media page is not considered representative of the University.

When applicable, pages registered with Fordham must make every effort to use all available accessibility features. This includes creating and posting any additional content, i.e., alt text, captions and photo IDs. The University’s web accessibility site provides more information about complying with Section 504 of the Rehabilitation Act of 1973.

Employees using social media on behalf of the University must follow all applicable requirements including, but not limited to, the Federal Educational Rights and Privacy Act (FERPA) and Health Insurance Portability and Accountability Act (HIPAA), and NCAA regulations. Employees must not violate intellectual property rights of the University, its faculty and staff, nor any third parties, nor disclose confidential or private information of the University or third parties. A complete listing of applicable requirements can be found at Human Resources Policy and Guides.

With respect to copyrighted material, this policy applies in conjunction with, and not independent of, the Terms of Service of any and all social media sites where relevant content resides. Additionally, all copyrighted material must respect federal copyright laws.

Faculty and Staff Personal Social Media Accounts/Posts

The University does not seek to determine the appropriateness of content on faculty and staff’s personal social media accounts. However, University personnel who identify themselves as a Fordham faculty or staff member on their personal social media accounts or in posts or comments should:

  1. Use their best judgment and exercise personal responsibility when posting on social media;
  2. Include when appropriate a disclaimer that their views, positions, and opinions are their own and not those of Fordham University; and
  3. With the exception of LinkedIn, no employee may use Fordham’s trademarked or copyrighted marks or emblems without the prior approval of the Office of University Communications.

###

Updated October 7, 2019

]]>
126078
To Curb Biz Complaints on Social Media, Analyst Proposes New Algorithm https://now.fordham.edu/colleges-and-schools/gabelli-school-of-business/curb-biz-complaints-social-media-analyst-proposes-new-algorithm/ Thu, 01 Mar 2018 15:02:24 +0000 https://news.fordham.sitecare.pro/?p=86093 Gabelli School of Business Professor Yilu Zhou recounts the tale of a telecommunications company that incorporated and announced a new plan with a faster internet speed for their premium users.

Within 24 hours of the announcement, however, customers took to social media to criticize the new plan. Some of them even switched vendors.

“Because the analysis tools the company was using couldn’t pick up on a small group of customers complaining, the social media team didn’t find out there was an issue with the plan for three days,” says Zhou, Ph.D., associate professor of information systems. “The technique they were using was too simple.”

Yilu Zhou, Associate Professor Information Systems
           Yilu Zhou

Zhou recently co-authored the paper, Text Analytics to Support Sense-Making in Social Media: A Language–Action Perspective with Ahmed Abbasi, director of the Center for Business Analytics at the University of Virginia; Shasha Deng, assistant professor at Shanghai International Studies University; and Pengzhu Zhang, director of the Center for Management Information Systems at Shanghai Jiaotong University.

 The researchers propose an algorithm that helps to identify the order of conversations on social media, as well as the context of the messages. The algorithm also identifies influential users who generate the most discussions.

“Very often when you’re on any social media platform, users are constantly replying to a main post, but not every single reply is a direct reply to that main post,” says Zhou. “Sometimes a user may reply to a message that was posted five days ago, and very often these dialogues are intertwined and hard to untangle.”

Zhou says these sense-making challenges can cause companies to miss out on the early signs of dissatisfaction among consumers.

Making Sense of Complex Online Discussions

Zhou and researchers from the University of Virginia conducted three types of experiments in the telecommunications, healthcare, security, and manufacturing sectors. They also explored the pragmatics and the syntax of people’s conversations on traditional social media platforms like Facebook and Twitter, in addition to niche social networking sites like PatientsLikeMe.

In the first experiment, language experts categorized conversations on social media based on the “speech act.” A speech act is a message that is assertive, commissive, expressive, declarative, or directive. The language experts then created a gold standard for evaluation that Zhou used to compare the effectiveness of her team’s algorithm.

A LAP-Based Text Analytics System (LTAS) to Support Sense-Making in Online Discourse
A LAP-Based Text Analytics System (LTAS) to Support Sense-Making in Online Discourse

The second experiment asked non-experts a series of questions to answer based on reconstructed messages. A simple question might be: “Identify all of the ideas in an entire discussion about a company product or service.” A more difficult question might be “Identify the discussant who seems the most frustrated about an issue.”

“To answer the question, the user must understand [both]the context of the conversation and the tone of the user,” says Zhou. “Knowing which issues caused the greatest confusion might be useful to companies when they introduce a new policy or service.”

In stage three, the researchers conducted a four-month field study of a telecommunications company. The company has a team of 23 members doing social media monitoring of the reactions to company products and services. One group used the algorithm created by Zhou’s team and the second group used the company’s methodology. Whenever there was a problem or user complaint, a ticket was issued with a dollar amount.

Based on the volume of tickets received and how fast the issues were resolved, Zhou’s team’s algorithm was able to save the company $13.5 million, besting the existing methodology’s $9.1 million in savings.

“With our algorithm, they became more efficient and accurate,” she says.

The algorithm also helped the company retain 7.2 million contracts, to the existing methodology’s 4.5 million contracts.

Zhou says the findings can help businesses to make sense of complex online discourse.

“Social media is changing business,” says Zhou. “It’s changing the entire market research area and customer support.”

]]>
86093
20 in Their 20s: Anthony Iliakostas https://now.fordham.edu/fordham-magazine/20-in-their-20s-anthony-iliakostas/ Thu, 29 Jun 2017 11:32:43 +0000 http://news.fordham.sitecare.pro/?p=70546 Anthony Iliakostas, FCRH ’11, sports what he likes to call his “thinking cap”—an Albert Einstein wig hat (Photo by B.A. Van Sise, FCLC ’05)

A business manager brings the genius of Albert Einstein to social media

Albert Einstein died in 1955, but the theoretical physicist is riding—dare we say it?—a gravitational wave of popularity that’s been rippling through the fabric of space, time, and social media.

Case in point: On February 11, 2016, after scientists recorded the “sound” of two black holes colliding a billion light-years away, confirming one of Einstein’s century-old theories, @AlbertEinstein tweeted a picture of the scientist smiling at his desk. A microphone, obviously photoshopped, hung in mid-air near his raised left hand. If Einstein were alive, the tweet said, “he’d totally do a mic drop.”

That tweet is one of thousands crafted by Anthony Iliakostas, a Queens native who majored in communications at Fordham and, since 2015, has been handling the verified social media accounts for “the World’s Favorite Genius.” It’s part of his job as a business affairs manager in the New York office of Greenlight, a rights-clearance agency that represents the Einstein estate.

In addition to promoting the Einstein brand on social media, Iliakostas helps make commercial licensing deals on behalf of the estate. That’s how depictions of Einstein end up on apparel, on TV shows, and as smartphone emoji. It’s big business: Last October, Forbes listed the Einstein estate at No. 9 on its list of “The Highest-Paid Dead Celebrities of 2016,” with earnings of $11.5 million.

Before joining Greenlight, Iliakostas created Law and Batting Order, a web show on sports law that he still hosts; earned a J.D. at New York Law School; and worked briefly in the rights department at ABC News. He says Einstein’s enduring popularity, particularly among millennials, has much to do with his playful, rebellious personality and his passionate sense of social justice.

“People see Einstein as a man for our times,” Iliakostas says. “I try to tell that story on social media by humanizing him. I try to go beyond his scientific theories to highlight Einstein the humanitarian, Einstein the civil rights activist, with insightful quotes from him on love and art and topics that make it clear that he was not just a brain, and that he had flaws and passions just like the rest of us.”

Read more “20 in Their 20s” profiles.

]]>
70546
Robert Rubin Speaks to Students on Economics and Policy https://now.fordham.edu/business-and-economics/robert-rubin-speaks-to-students-on-economics-and-policy/ Tue, 18 Oct 2016 16:47:38 +0000 http://news.fordham.sitecare.pro/?p=57655 The former Secretary of the U.S. Treasury said the nation is in better shape that it was during the 2008 recession and that the economy has great potential for growth.

Robert Rubin, who served as treasury secretary during the Clinton administration, said he “would invest in the United States over any other country in the world.”

 “We have enormous strengths— a dynamic society, great natural resources, a deeply embedded market based economics system and better demographics than China, Japan, and the Eurozone,” said Rubin.

Rubin and Gabelli Dean Rapaccioli on the panel
Rubin and Gabelli Dean Rapaccioli on the panel

However, he cautioned that in order to realize that potential, “we need to act; our political system has to work.”

Rubin spoke at an Oct. 17 event titled “U.S. Economy: Policy and Governance Challenges,” a Q and A-styled panel sponsored by the Gabelli School of Business and hosted by Gabelli School Dean Donna Rapaccioli, Ph.D. He answered questions from students, faculty, and alumni on topics ranging from inflation to debt to a potential decrease in the standard of living to global economics.

Throughout the event, he stressed the importance of fixing the American political system. One of his suggestions was to use social media in a constructive manner to engage the everyman in the political process.

“Interactive social media is a way to reach out to the middle-income worker from the center of the country,” he said. “They need to become part of the political process and committed to [making]the government work.”

Rubin meeting with students before the event
Rubin meeting with students before the event

He expressed faith that the nation can be successful, but said he is skeptical that anything productive will happen during the next few years.

“We need to get people into office who will actually make change,” said Rubin. “But our country has made running for office . . . a terrible experience.” That is one reason, he said, why it is so difficult to get things done.

Rubin began his career in finance at Goldman Sachs and became the first director of the National Economic Council, an agency created during the Clinton administration, during his time as Treasury secretary. He serves as co-chairman of the Council on Foreign Relations, as a member of the board of trustees of the Mount Sinai Health System, and as chairman of the board of the Local Initiatives Support Corporation.

The arising economic challenges can be confronted and handled, said Rubin, with a more effective Congress.

“My worry is that, instead of facing these challenges now while they are still under our control, the government will face them when they’re forced too,” said Rubin. “And by then it’ll be too late.”

–Mary Awad

]]>
57655
Media Professionals Talk Branding vs. Ad-Blockers https://now.fordham.edu/business-and-economics/media-professionals-discuss-branding-vs-ad-blockers/ Fri, 06 May 2016 14:08:49 +0000 http://news.fordham.sitecare.pro/?p=46552 GroupM’s Rob Norman, left, is joined by Robert Picard, president of the World Media Economic and Management Conference held this week at Fordham.The expanding use of ad-blocking software is creating a dilemma for online advertisers and publishers, who rely on the viewability of ads and on the revenue they provide.

Acknowledging that problem, Rob Norman, the global chief digital officer for the media investment company GroupM, said online companies must “find new and better ways of integrating brands relevantly, smartly, carefully, with a light touch … so we are not rejected.”

Norman spoke on May 5 at the World Media Economics and Management Conference, held May 3–6 at Fordham University. At the biennial gathering, hundreds of media professionals and academics discussed the continuing impact of the digital revolution on legacy media and advertising.

The constant disruption of an ever-changing digital media landscape also was a topic: Hence the title of Norman’s presentation, “The End of the Beginning of Digital Marketing,” which was adapted from GroupM’s annual report on digital marketing and future trends.

Media Jenga

Media sites are now playing a game of “media jenga,” Norman said, with a complex structure of content and social media being used to disseminate information. He gave as an example NBC and its relationship with social media sites and with Buzzfeed, which offers the potential of viral impact of content.

“They will also talk about what they’re going to do on Facebook Instant Articles, … about what they’re going to do with Facebook live video, and … their partnership … with Snapchat,” Norman said of NBC. “Here we have a game of media jenga, in that everyone is interlocked with everybody else. And this creates the most interesting dynamic to the way the market operates.”

What the companies have to deal with is balancing the need for exposure and the use of data about that exposure with the “phenomenon of ad blocking.”

The impact of ad blocking cannot be underestimated, say industry experts. A 2015 report on the topic by PageFair and Adobe said the number of people using ad blockers grew by 41 percent over the past year. The estimated loss of revenue during 2015 was $21.8 billion, and that is expected to grow to $41.4 billion in 2016 as mobile devices begin to employ ad blockers as well.

The reasons for the use of ad blockers are varied, according to the report. An increasing number of ads and the misuse of personal information are cited most often. And the desire to avoid ads is not new, Norman said.

“The simple truth is that if someone can consume the media they want to consume … completely ad-free, heaven knows they will,” Norman said. “There is no history of people choosing to watch advertising-supported media if they have the option of doing the alternative.”

But there has been a “covert contract for generations” between media users and providers, Norman said. Content is provided for free in exchange for the acceptance of advertising. How to overcome technological hurdles and continue the contract is the challenge facing digital media.

Software has been developed to measure the viewability of ads, he said. Some websites have been redesigned to maximize viewability. And standards now exist within GroupM for an ad view to be counted.

Despite those advances, a rethinking of the nature of digital advertising still may be in order.

“It may be that advertising is simply not enough, and that a new focus on content supporting a brand narrative and services that attract frequent engagement through utility will become a priority,” the Interaction 2016 report reads. “This will not be cheap, easy or quick, but nor was the path to dominance by certain companies in commercial television.”

The conference—the largest in the WMEMC’s history—was co-organized and co-hosted by Gabelli School of Business Assistant Professor Bozena Mierzejewska, PhD, and Axel Roepnack, who also teaches at the Gabelli School.

]]>
46552
Samara Finn Holland: Social Media Influencer https://now.fordham.edu/fordham-magazine/samara-finn-holland-social-media-influencer/ Tue, 02 Feb 2016 16:54:26 +0000 http://news.fordham.sitecare.pro/?p=41169 Samara Finn Holland, FCLC ’03, spends a lot of time online making real-life connections.

As the head of an influencer relations group at a communications firm, Holland focuses on the next generation of opinion leaders—like bloggers and instagrammers—who are online influencers.

“I am very passionate about social media. A focus on people is also really important to me. I think the beauty of social media is twofold—you can get inspirational content and crowdsource, and you can also maintain connections and make new ones based on mutual interests,” she says.

Holland believes that the power of social media has already changed the way people think about everything from culture to careers.

“People naturally promote things they’re passionate about on social media,” she says. “And now more and more people want to pursue a profession that is also inherent to their passions and what drives them.”

Holland is one of those very people. Driven by the excitement of an ever-evolving media landscape and the idea of creating meaningful connections, Holland promotes her interests via the social media platforms she’s so passionate about.

One of those interests is Fordham.

Whether she’s sharing a picture of a Rose Hill campus squirrel, encouraging her friends to donate on Giving Tuesday, checking into a mentoring event on campus, or congratulating fellow alumnus Denzel Washington, FCLC ’77, on his recent Golden Globe win, Holland is always hooked into the Fordham network.

“It helps my friends think about their Fordham experiences,” she says, “and it’s important and positive for me in reconnecting with them and my alma mater. I also had great mentors and received financial aid at Fordham, so it’s important to me to help the next generation have the same experience I did.”

Her friend Ryan St. Germain, FCLC ’02, GSAS ’03, GABELLI ’12, says Holland helps him stay connected to his alma mater. “There is seldom a piece of Fordham news you can’t find on one of her online accounts. It’s clear Sam has never forgotten the value of the education, relationships, and experiences she gained at Lincoln Center.”

And her non-Fordham friends notice it too. Though Holland is also a member of the Fordham Mentoring Program and the Fordham College at Lincoln Center Board of Advisers, it’s her social media profiles that truly allow her to be a constant Fordham advocate.

“People who didn’t go to Fordham know me as having a lot of excitement for my alma mater because of my social media accounts,” she says. “They ask me about Fordham all the time. Or they tell me about their own Fordham connection. My HR department at Marina Maher Communications even comes to me and asks what Fordham students are like.

“It’s just a part of who I am,” Holland says, “online and offline.”

]]>
41169
Fordham Holiday Highlights https://now.fordham.edu/campus-life/fordham-holiday-highlights/ Mon, 02 Dec 2013 20:18:48 +0000 http://news.fordham.sitecare.pro/?p=5285 smartphone-social-newShare your holiday pictures!

Whether it’s on campus or off, when you snap a picture of that perfectly arranged centerpiece, favorite ornament, or friends enjoying good cheer this holiday season, be sure to give it a#fordham hashtag when you share it via social media.

 

 

 

]]>
5285