off-Broadway show – Fordham Now https://now.fordham.edu The official news site for Fordham University. Tue, 25 Jun 2024 13:53:32 +0000 en-US hourly 1 https://now.fordham.edu/wp-content/uploads/2015/01/favicon.png off-Broadway show – Fordham Now https://now.fordham.edu 32 32 232360065 Business Professor’s Off-Broadway Play Imagines the Secret Lives of Edward Gorey https://now.fordham.edu/arts-and-culture/business-professors-off-broadway-play-imagines-the-secret-lives-of-edward-gorey/ Thu, 28 Apr 2016 20:00:00 +0000 http://news.fordham.sitecare.pro/?p=45220 Before Tim Burton, there was Edward Gorey, a reclusive artist whose life is the subject of an off-Broadway play written, directed, and produced by Associate Professor Travis Russ, PhD.

GOREY: The Secret Lives of Edward Gorey portrays the enigmatic writer and illustrator who shunned publicity and lived his final days in solitude amidst 25,000 books and seven cats. The play marks the debut production by the Life Jacket Theatre Company, of which Russ is founding artistic director. The play opens this Saturday, April 30 at HERE Arts Center.

“I’m fascinated by people who live out their lives on the fringes, and who might be considered outcasts,” said Russ, an associate professor of communications and media management at the Gabelli School of Business. “Gorey was certainly a unique person.”

Travis Russ Edward Gorey
Dylan Riley-MacArthur.
Photo by Jenny Anderson

An eccentric with a taste for the macabre, Gorey authored and illustrated more than 100 works during his life, many of which were children’s stories that dealt with adult subjects, such as death, love, strangeness, and loss. He is renowned for the sinister pen-and-ink drawings that accompany his stories, and which serve in GOREY as backdrops for the stage.

The play features three actors who depict Gorey at different points during his life. One represents Gorey at the age of 25, before he published his first book. The next is 35-year-old Gorey, who has by then published several works. The final character is Gorey shortly before he died at the age of 75. The three Goreys exist simultaneously in the play, and at times speak to one another and to the audience.

Travis Russ Secret Lives of Edward Gorey
Travis Russ, PhD

“It’s a tapestry of different moments from his life,” Russ said.

Russ first encountered Gorey when he stumbled on the Edward Gorey House on Cape Cod, where the artist died in 2000. Not much is known about his life, which meant that Russ had to be imaginative in his portrayal. Part of the play is based on interview transcripts and Gorey’s notes and journals, and other parts are fictionalized.

“As I was diving into the archives, I realized he was very inconsistent in what he told reporters. He would change what he said from one interview to the next. Sometimes he’d admit that, and sometimes he’d be very evasive,” Russ said. “At first that was frustrating, but then I figured I’d have to embrace it. Gorey had many different personas, and we simply don’t know a lot about him.

“Some of the most extreme moments in GOREY, the ones that people think I made up, are the ones based in reality,” Russ said. “That kind of work is really exciting to me—the stuff you can’t make up.”

To Russ, Gorey was the perfect inaugural subject for Life Jacket, an innovative company that marries the academic and the theatrical. Productions are born of extensive research, interviews, and textual analysis, which then come together as a play and are brought to life on stage.

Life Jacket embodies the objectives that Russ, whose scholarly background is in communications and theater, brings to his research and teaching at the Gabelli School of Business. Many of his classes—such as his popular course, The Storytelling Project—help business students learn to communicate effectively and compellingly.

“You get hired in business if you have an interpersonal savvy—if you can frame a message effectively, spin it to make it relevant to a variety of stakeholders,” Russ said.

“There’s a craft to communications. Being successful in a business environment isn’t just about balancing budgets or understanding operations. Business happens in a person-to-person sphere. My job is to help business students excel when it comes to communicating with other human beings.”

Previews of GOREY begin at the HERE Arts Center on April 30 and May 1, and the play premieres on May 3. The show will run through May 22. Find a full schedule and more details here.

Travis Russ Edward Gorey
(From left) Dylan Riley-MacArthur, Mark Woodard, and Andrew Davson.
Photo by Jenny Anderson
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Business Students’ Ideas are Smokin’ https://now.fordham.edu/inside-fordham/business-students-ideas-are-smokin/ Tue, 04 Sep 2012 21:39:42 +0000 http://news.fordham.sitecare.pro/?p=7215 When the curtain rose for the off-Broadway play The Last Smoker in America on Aug. 2 at Manhattan’s Westside Theatre, a select Fordham group was more familiar with the show than most.

Students from the Gabelli School of Business helped promote the off-Broadway show, The Last Smoker In America, this summer.  Courtesy of Joan Marcus
Students from the Gabelli School of Business helped promote the off-Broadway show, The Last Smoker In America, this summer.
Courtesy of Joan Marcus

Five students in the Gabelli School of Business (GSB) summer session marketing class, Consulting Project, were tasked with developing marketing tactics to promote the play to non-traditional theatergoers.

“I am so proud of our students. They always rise to the occasion, and in this case they did just did that,” said Janet DiLorenzo, Ed.D., lecturer of marketing in the Fordham Schools of Business.

In past years students in the class have consulted for groups such as the Hunger Project, The Point, and St. Barnabas Hospital. This was the first time they consulted for an off-Broadway production.

“There’s usually a problem that the client brings to us, and the students have to come up with deliverables,” she said. “Our students conduct the research. If they say they’re going to create a brochure, the students will create a brochure. It’s very hands-on.”

As part of the five-week course, the students met for two hours with the show’s director and producer, Andy Sandberg, whose revival of the Broadway show Hairearned a Tony award in 2009. They were also invited to sit in on rehearsals for the play, a one-act musical set during a time when smoking is illegal.

Challenges to building an audience were twofold: first, tourists have myriad choices when it comes to plays to see; and, secondly, the average theatergoer is a woman between 40 and 70, which made it hard to lure the 18-to-24-year-old market.

Sandberg described the show as being “very timely and relevant, and about so much more than just smoking.” He said the student marketing group, which included Rosen Toshev, Alejandra de Lecea, Cara McGonigle, Daniel Parker, and Hearim Bae, offered “really valuable insights into what might appeal to younger audiences, particularly students.”

“What was most intriguing about the students was that not all were theater fans, so they were able to look at the market objectively as they tried to identify what might make this show appealing to nontraditional theatergoers,” he said.

Toshev, a transfer student from the University of London, said that among the advertising tactics they recommended was using flash mobs in crowded areas, such as Times Square and Edwards Parade.

“We also suggested [using]cigarette girls to hand out flyers in Manhattan, an iPhone app that scans barcodes on flyers and provides information about the play, and a Fordham alumni event to attend the play and meet Andy Sandberg,” he said.

The class’ final product of nearly 75 slides featured some pricing schemes to augment promotions—such as $30 tickets for persons under 30. DiLorenzo said it was a great example of teamwork.

“We were dealing with this amazing Tony award-winning director/producer, an off-Broadway play, and [a chance for]the students to really be quite instrumental in marketing decision making,” she said.

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