Fordham and the New York Giants, two institutions with deep connections to New York football and each other, will team up on an array of initiatives after signing a formal partnership this summer. Benefits will include academic offerings for students and exposure for the University.

“Our identity has been tied to the gridiron since the 1920s, with Fordham’s ‘Seven Blocks of Granite’ dominating the sport in the 1930s, and John Mara is of course a distinguished Fordham Law alumnus,” said Joseph M. McShane, S.J., president of Fordham.

“We are therefore pleased to deepen our family connection to the Giants and excited to enter a partnership with the team that will be mutually beneficial.”

The partnership has the potential to result in new academic programs and new initiatives in the areas of community service, student enrollment, fundraising, alumni relations, branding, and special events.

“As a graduate of Fordham Law, I was fortunate to experience firsthand the wonderful educational opportunities that Fordham has to offer,” said John Mara, LAW ’79, president and co-owner of the New York Giants.

“This partnership will create new academic programs, student internships, and community service initiatives that will build upon and strengthen those experiences for Fordham students and our community.”

Academic Programming and Marketing

Jonathan Crystal, Ph.D., vice provost for Fordham, said there are many benefits to the new partnership.

“This initiative furthers the university’s strategy of deepening partnerships with leading New York City institutions, using them as a springboard to develop new academic programs and create unique opportunities for our students,” he said.

“It draws on our strengths across a number of different disciplines, from business and marketing to communications and media studies. It also takes Fordham’s visibility to the next level.”

The University and its programs and schools will be featured on in-stadium advertising during Giants games, as well as radio, digital, and social promotion.

Anthony R. Davidson, Ph.D., dean of Fordham’s School of Professional and Continuing Studies, said an intriguing aspect of the partnership is the way he sees Fordham leveraging it to create new academic programming in sports business at the school—potentially at the graduate level. Davidson said he’s eager to collaborate with colleagues in the department of communications and media studies, which currently offers a minor in sports journalism, and the Gabelli School of Business, which offers a concentration in sports business.

“I think this allows for us to develop our offerings in sports, an area of interest for many students,” he said, noting that the opportunities in the field extend far beyond working for individual teams or leagues.

Davidson said also he expects that members of the Giants organization will likewise take advantage of continuing education opportunities that Fordham offers.

Internships and Class Projects

This semester, three students will be interning with the team. Annette McLaughlin, director of Fordham’s Office of Career Services, said the internships—in departments such as corporate partnerships, premium services, and media production—are well aligned with the academic interests of Fordham students.

“Career success depends on two things: connections and experience, which includes the classroom, internships, volunteer work, and campus leadership roles. Fordham does an amazing job on the academic side with projects and presentations. We prepare the students by helping them connect their experiences inside and outside the classroom for future employment,” she said.

“Our role is to facilitate and create opportunities that connect students to employers and introduce them to a variety of career options. The Giants internships really match well with the knowledge, skills, and interests of our students and will no doubt help them as they begin their next chapter.”

Students will also be able to work with the Giants in the classroom through a class project. The project, which will be treated like a case study, will bring together an interdisciplinary group of students to work on a business challenge. Students will have the opportunity to make a presentation to the Giants’ management team. The agreement will also bring Giants executives into the classroom for guest lectures.

Jeffrey L. Gray, senior vice president for student affairs at Fordham, called the agreement “a team effort.”

“It involved genuine collaboration by many individuals and units across the University and in the Giants organization,” he said.

“The process is a model for how to get complex projects across the goal line, and I am grateful for the time and effort put in by everyone in both organizations.”

Partnering on Community Service

Beyond the classroom and the field, the two organizations will pursue community service projects together. The Giants will support Fordham students as they assist in community service projects such as clothing drives for the homeless, food delivery to those in need on holidays, and visits to children in hospitals.

A Long History Together

Fordham and the Giants have shared many connections through the years. Wellington Mara, the son of the team’s founder, Tim Mara, graduated from Fordham College at Rose Hill in 1937. His classmate, Fordham football legend Vince Lombardi, got his start in the NFL as an assistant coach with the team. Several executives in the Giants organization are Fordham graduates. And Bob Papa, the radio voice of the Giants, who has broadcast the team’s games since 1995, is a 1986 graduate of Fordham’s Gabelli School of Business.

On Jan. 18, the 42-year-old Fordham Law grad was voted NFL Executive of the Year by the Pro Football Writers Association.

Roseman has avoided the spotlight since then, calling the award a credit to the entire Eagles organization. But in recent weeks, journalists and fans alike have been singing his praises, referring to him as a “genius” and a “magician,” and crediting him for a series of shrewd, often bold roster moves that have paid off in a big way this year.

The Eagles overcame back-to-back losing seasons and some potentially devastating player injuries to soar to a 13-3 regular-season record and advance to the Super Bowl, thanks in large part to the depth of young and veteran talent Roseman brought together.

“Every one of his free-agent or traded-for acquisitions were successes,” Philadelphia Inquirer reporter Jeff McLane wrote on Jan. 21, after the Eagles beat the Minnesota Vikings, 38-7, to win the NFC championship.

Now the resilient Eagles are set to face the New England Patriots, winners of two of the past three Super Bowls. Philly will be underdogs on Feb. 4, just as they were in their first two playoff games this year. But that’s a role the team and its fans seem to relish. And it’s one that’s long been familiar to Roseman, who overcame long odds just to land a job in the NFL.

Here are five things to know about Howie Roseman before the big game:

1. He’s living his childhood dream.

Roseman was born in Brooklyn but grew up in suburban New Jersey, where he rooted for the New York Jets and dreamed of a career in an NFL team’s front office. He once said that when he was 9 or 10 years old, “people would ask what I was going to do. I’d say, I’m going to be general manager of a National Football League team. They used to laugh.”

2. His persistence is legendary.

In a 2014 interview with Bleacher Report, Roseman estimated that between his senior year of high school and his third year of law school, he wrote more than 1,000 letters to NFL teams (one letter to each team, several times a year) in hopes of landing a job.

He received rejection letters that could be “stacked as high as the ceiling in any room in your house,” he said, and he admitted that he “really didn’t have a backup plan, which, looking back on it really wasn’t so smart.”

3. A Fordham Law degree helped him get his foot in the door.

Roseman received a glimmer of hope during his senior year at the University of Florida. Mike Tannenbaum, who worked in the New York Jets player personnel department at the time, agreed to give Roseman some advice by phone. No team would hire him as a scout, Tannenbaum reportedly said, because Roseman had no football experience. But if he were to earn a law degree, he might be able to sell himself as a salary-cap expert.

So Roseman enrolled at Fordham Law School. Shortly after earning a J.D. in May 2000, he landed his first NFL position: an unpaid summer internship with the Eagles. And he hasn’t forgotten his alma mater. In spring 2011, he returned to Fordham to deliver the keynote address at the annual Fordham Sports Law Symposium.

4. He rose from intern to general manager in just 10 years.

Roseman initially shared a desk with an administrative assistant in the Eagles’ front office, but before long, he was hired full time as staff counsel and began a rapid, steady climb through the corporate ranks—to director of football administration in 2003, vice president of player personnel in 2008, and general manager in 2010. By then, he was 34 years old, the youngest GM in the league at the time. He’s been in his current position as head of football operations since 2015.

5. He’s the latest exemplar of Fordham’s Super Bowl connections.

Fordham’s ties to the big game date back to the very first one. On Jan. 15, 1967, Fordham grad Vince Lombardi, FCRH ’37, led the Green Bay Packers to victory in what later became known as Super Bowl I. He repeated the feat the following year. After his untimely death in September 1970, the NFL named its championship trophy in his honor.

One of Lombardi’s Fordham classmates, Wellington Mara, FCRH ’37, also had a share in two Super Bowl victories. As longtime co-owner of the New York Giants, he steered the team to the top in 1987 and 1991.

More recently, Wellington’s son John Mara—a 1979 Fordham Law grad and the Giants’ current president, CEO, and co-owner—has hoisted the Lombardi Trophy twice, in 2008 and 2012. In both games, the odds were against his team, and in both games, the Giants defeated the New England Patriots.

No doubt Roseman will be looking to extend that Fordham underdog tradition on Super Bowl Sunday.

Update (Feb. 5): The Eagles defeated the Patriots, 41-33, to win the Super Bowl 52. After the game, Roseman told NBC Sports Philadelphia, “It’s hard to win a world championship. Everything has to go right. And not everything went right for us. … [But] we’re world champions forever. This group is a special group.”