The Ramses Challenge was announced Aug. 31 by Fordham athletics, just in time for the fall season. Donors are asked to pledge an amount they’ll give for every touchdown or defensive sack by the football team; every goal scored by the water polo or men’s or women’s soccer teams; each set won by the volleyball team; or each top-20% finisher in the cross country program. All gifts are tax deductible and go directly to the donor’s sport of choice.

So far, all of the fall teams have received donations through the challenge, which will eventually be expanded to all varsity sports and, likely, to Fordham’s club sports as well. “We want our supporters to feel like they are a part of the team, in that we want them to feel just as excited as our student-athletes about every touchdown or goal scored,” said Ed Kull, Fordham athletics director.

The donated funds will advance Fordham’s $350 million fundraising campaign, Cura Personalis | For Every Fordham Student, by supporting recruitment, team travel, gear and equipment, tutors and academic support, and other things important to teams’ success and players’ growth and development.

Stronger Bonds

The programs’ coaches hailed the initiative for its potential to strengthen bonds that sustain their programs.

“This is such a great opportunity to reconnect with our alumni and support Fordham volleyball,” said Ian Choi, the program’s head coach. “The landscape of college athletics is changing so rapidly, but our program has never wavered in our dedication and regard for the student-athlete.”

Joe Conlin, head football coach, expressed gratitude for the challenge, calling it “a great way to engage our former players who played on the offensive and defensive lines, and also have parents support their players.”

The football Rams have made a strong start to the season and to the Ramses Challenge—they scored six touchdowns and three field goals in the Sept. 17 Homecoming game, prevailing over the University at Albany 48-45 for a 3-0 record to date. That night, the men’s soccer team, four-time Atlantic 10 champions, played the University of Rhode Island to a 2-2 draw in their opening Atlantic 10 contest. The next day, the water polo team completed a perfect 4-0 weekend at the Bison Invitational.

Achievements Beyond the Playing Field

In other recent highlights, in July the volleyball team earned a 2022 United States Marine Corps/American Volleyball Coaches Association Team Academic award, the third straight year the Rams have earned that honor. Also, 12 of the team’s student-athletes were among the 290 Rams who earned placement on the Atlantic 10 Commissioner’s Honor Roll for the 2021–2022 academic year.

On Sept. 14, the cross country and track and field program announced that it earned a Tara VanDerveer Fund for the Advancement of Women in Coaching grant, making Fordham one of only 10 colleges and universities to receive that honor this year. The grant is awarded by the Women’s Sports Foundation to support women coaches’ professional development.

“We recognize the critical importance of closing the gender gap in the coaching ranks,” said Brian Horowitz, FCRH ’10, GSE ’11, head coach of Fordham men’s and women’s cross country and track and field teams, “and seeing more women in these influential roles helps inspire our female student-athletes.”

He said the program’s VanDerveer Fellow, Assistant Coach Nickeela Austin, is vital to the program, “and this grant will allow her to continue to grow both as a coach and as a professional.”

See below for links to join the Ramses Challenge or make a one-time donation to a program:

Football
Water Polo
Volleyball
Men’s Soccer
Women’s Soccer
Cross Country

What was the first day on the job like? “It was really intense, and it was very, very, intimidating. Everything was my responsibility,” she said. “There was only one judge as well.”

During this and other moments in her multifaceted career, she said, she was well served by what she had learned at Fordham—not just writing and debating skills honed in her political science classes but also the habit of seeing things through a compassionate lens. “Cura personalis is not just a phrase,” she said, referring to the Jesuit ideal of caring for the whole person. “It is throughout everything at Fordham, and it shapes you.”

A philanthropic leader once described as a “rainmaker” by The Boston Globe, Luccio Jordan has given back to Fordham for 17 years as a trustee and one of the University’s most generous benefactors. A recipient of the 2012 Fordham Founder’s Award, she has been a leader in Fordham campaigns that raised funds for endowed chairs, scholarships and financial aid, and other critical needs.

Advancing Fordham Athletics

Today, she is playing a leadership role in another fundraising priority: athletics. That and scholarship giving are her focus areas as a co-chair of Cura Personalis | For Every Fordham Student, a $350 million fundraising campaign designed to enhance the entire Fordham student experience.

This is the first Fordham campaign to have athletics as a pillar. A key priority is the New Era Fund to support the basketball program, to which Luccio Jordan recently made a major gift. Last season, supported by this fund, the men’s team improved its record to 16-16 under a new head coach, Kyle Neptune, who left in April to become head men’s basketball coach at Villanova and handed off the reins to the new head coach, Keith Urgo. Next year, given the strength of the team and its staff, “there’s no reason why basketball should not put Fordham back in the spotlight, where we belong,” she said. “Some of the greatest names in sports history have been a part of Fordham’s history, and we are reclaiming our place in the sports conversation.”

Why is athletics being elevated in the University’s fundraising now, at this moment?
Athletics has long been a part of our strategic plan. Under the leadership of Father McShane [Joseph M. McShane, S.J., president of the University], Fordham has experienced tremendous growth, where we completed a comprehensive campaign that resulted in the transformation of Hughes Hall into a home for the Gabelli School of Business and new residence halls being built on the Rose Hill campus. We also completed construction of the new Fordham Law School and residence hall building at the Lincoln Center campus. We raised $175 million for student financial aid and, as you know, we have embarked on a new campaign and have recently dedicated the new McShane Campus Center. We are focusing on athletics now because we can. Since Fordham University is in a very strong place, this is the natural next step.

I think Fordham, as a community, has realized what other schools have done by embracing the additive nature of athletics and that it really is integral to the student experience. It’s complementary to the academic mission and the overall development of our students as future leaders. There’s a long list of schools—Villanova, Boston College, Georgetown, Duke—that have embraced athletics, and doing so has raised the profile of those universities. It shines a light on the institution. I just am so excited for Fordham that we are finally doing the same.

You said athletics is integral to the student experience. Can you elaborate?
In addition to the almost one-third of our student body who participate in varsity sports, club sports, and intramural teams, you have the rest of the students who benefit and participate: they work in the athletic department, they are trainers or managers for teams, they work on WFUV broadcasting the games, they are fans. It enriches not just the student-athlete; it enriches the entire community. There’s a phrase we use in athletics and in fundraising, and in particular for basketball—it’s like the front porch of the institution. You need something for people to gather around, because there is this need for people to find commonality in something that’s exciting and positive.

Can you describe the New Era Fund’s uses and the response to it?
I think people have been waiting for the men’s team to excel, and we have been able to raise money for the New Era Fund in a very short period of time. These resources are used to increase financial support for the entire basketball staff. It is really a holistic fund for the athletic department and the basketball program to use—we need more trainers, we need nutritionists, we need meals, we need foreign tour trips for both the men’s and women’s basketball teams, as well as tutors and charter flights so that less class time is missed. We have to remember they’re still students. We are asking them to represent Fordham at a level that we aspire to be at, so we need to support them. They’re learning leadership skills, they’re learning discipline, focus, physical and mental stamina, that ability to work together as a team, and there’s a lot that goes into that.

I think this past season was almost like a test case for us, because it showed what you can achieve if you’re focused, if you bring the right people together. If you support the program the way it should be supported, you can get results. It raises the excitement level, having various Fordham student-athletes highlighted as Atlantic 10 Player of the Week. Fordham started to be back in that conversation again, in a New York way.

We will also look to expand our media partnerships and footprint locally and nationally. The other important area will be to upgrade the locker rooms, office space, and training facilities to stay on par with the A-10. The improvements to the Rose Hill Gym will continue to cement its place as Fordham’s “6th man.”

How does athletics fundraising benefit the rest of the University?
My involvement with my husband’s alma mater, Harvard, and sitting on financial aid committees and campaign committees with him, taught me the importance of an integrated approach to fundraising. I wanted to replicate some of the things that happened there. Jerry would say that some of the biggest donors to Harvard were people who played a sport. They might have been swimmers, they might have been baseball players, football players, but they made gifts because of their feeling of belonging, because they were part of a team and what that felt like and how that shaped them. However, they didn’t just give to athletics—they might give to refurbish a field or build a weight center or offices or a new auditorium or gym, but they were also building science labs and endowing scholarships and professorships. More broadly, athletics benefits fundraising across the University as the success of our teams inspires and excites our Fordham communities who represent the past, the present, and, with victories on the field, a robust future “Ramily.”

Looking back on your career, do you have any advice for students?
Every task you take on, do it as well as you can, because you might use that skill again. When I was a newly installed prosecutor, after working for not even six weeks in the Norfolk County District Attorney’s office, I was told they were moving me to one of our satellite courts, which covered five different towns. They said, “You’re going to run the court.” And I said, “I don’t even know if I passed the bar yet.” My supervisor said, “Don’t worry, you’re certified. We need you out there because it’s a short-staffed courthouse.”

So, I didn’t have a full-time secretary. I didn’t have a dedicated victim witness advocate for the victims and witnesses in my cases. It was just me. When I asked, “Why me?” they said, “Well, you’re the only one who knows how to do everything.” Because as an intern, I had worked the switchboard for the office, I had worked as a victim witness advocate, as an investigator for the various attorneys, and as a secretary. I had helped write briefs. I actually didn’t realize how prepared I was walking into the courthouse. You never know whether the job you’re currently doing is going to be necessary for the job you will be doing. I think that was a good lesson for me.

Also, being in a courthouse and being a prosecutor is a huge responsibility. I think it also taught me to treat people equitably, and with compassion, because you never know what someone’s going through.

Is there a book that had a lasting influence on you?
Yes, it’s a book called There Are No Children Here, and it describes the experience of a family, and particularly focuses on two of the brothers, who grew up in Chicago’s housing projects. It made such an impression on me, reading it when I was in the legal profession. In law school, when I worked for a domestic violence clinical lab, I accompanied women to court and helped them to obtain restraining orders, and domestic violence is a theme in the book. However, the bigger theme is what is happening in society, particularly to children in areas like this housing project, which was notorious for gangs and drugs and violence.

I think the most important part of the book is the idea that children, if given a chance, want to succeed and can succeed. And so for me, that lasting impression is the power of education. Keeping the playing field as level and as open as we can has been critically important to me and to my family. My husband went to Harvard on scholarship, and he says that if somebody did not pay for him to go to school, he wouldn’t be who he is. We’ve endowed scholarships at Harvard and at Fordham, because to us, keeping access is critical. Fordham is one of the most inclusive communities, and we need to ensure that everyone who wants a Fordham education can get one!

What are you optimistic about?
The direction of Fordham! I’ve been involved for 17 years, and over that time I’ve seen Fordham continue to excel and keep the focus on the student and the student experience. Fordham has risen in the rankings while staying true to the mission and cura personalis. So, Fordham’s direction gives me hope based upon everything else that’s going on in the world.

To inquire about giving in support of Fordham athletics or another area of the University, please contact Michael Boyd, senior associate vice president for development and university relations, at 212-636-6525 or [email protected]. Learn more about Cura Personalis | For Every Fordham Student, our campaign to reinvest in every aspect of the Fordham student experience.

They’re backed by new energy among fans, a network of enthusiastic student supporters—and a new pool of alumni gifts that athletics director Ed Kull likens to startup funding.

Indeed, the name of the fund—the New Era Fund—reflects the hope that men’s basketball can begin anew after past struggles and that the women’s team can continue its past success.

“Our overall goal right now is to build something from the ground up, something that people are proud of, and want to invest in, because they think it’s special,” Neptune said.

The new fundraising effort is fueled by a belief in the potential of men’s and women’s basketball to advance the University generally—and a hunger for a new winning culture in the men’s program, which has had just two winning seasons since joining the Atlantic 10 in 1995.

For Every Fordham Student-Athlete

As part of its current fundraising campaign, Cura Personalis | For Every Fordham Student, the University is seeking new investments in all sports programs, including men’s and women’s basketball, to enhance the student experience in multiple ways: by supporting student-athletes’ overall development; by stirring new Fordham pride on campus; and by bringing new renown to the University.

Other universities “have really used athletics and maximized them … to elevate the profile of the university,” said Darlene Luccio Jordan, FCRH ’89, a Fordham trustee, co-chair of the campaign, and leader in athletics fundraising. “Strong athletics goes hand in hand with [the]student experience, so it fits perfectly into this campaign and the large themes of the campaign.”

She also noted the potential for athletics to draw interest from donors who start by supporting athletics but go on to invest in other areas, including endowed professorships and financial aid.

Don Almeida, GABELLI ’73, another University trustee and a Cura Personalis campaign cabinet member, said a strong basketball program can draw in lots of new non-alumni donors who are excited about athletics. It can also signal excellence at the University more generally, and showcase Fordham not only nationally but also globally, in part by leveraging the University’s New York location, he said.

“It’s not [just]about basketball. Basketball is the enabler,” he said. “It’s the method by which Fordham can leverage all its good attributes with a national and international profile and with donors, alumni, students, parents, and others.”

“If you have a national profile, you’re on national TV, you’re in the national press, and everybody gets to know real quickly what Fordham is,” he said.

And new investment in the team is essential, Neptune said. “We’re going against a really, really good league,” in which multiple schools are spending two to four times as much on their teams, he said.

The New Era Fund has drawn more than $3 million in giving to date. It offers support for the men’s and women’s programs in hiring and retaining a talented coaching staff, Kull said, in addition to other things such as marketing, production equipment for recording games, and software to help players analyze the performance of teams they’re about to play against.

It could also fund facilities renovations or charter flights that minimize the disruption of student-athletes’ academic schedules by providing faster, more convenient travel to and from games, he said.

The Herd

Meanwhile, Fordham athletics is also working with a student group dubbed the Herd (formerly Fordham Fanatics) to build new enthusiasm for basketball and all other sports teams at the University.

The basketball season began with a Nov. 4 “Late Night on the Hill” celebration at the historic Rose Hill Gym; rap star A$AP Ferg performed for a crowd of 2,700 students, with student-athletes in attendance. And the Herd’s five student organizers are corralling students via social media and other means to fill the stands for all Fordham sports—from basketball and football to water polo, swimming and diving, softball, and everything in between—and restore the athletics energy that was muted last year because of pandemic lockdowns.

“Already this year there’s been a huge culture change in the fan base,” said one member of the Herd, Dillane Wehbe, a swim team member and a senior at the Gabelli School of Business. “That’s what we’re really going for, just to make the whole experience better—for students to … have fun at the games, for athletes to really feel like they’re being supported by their school.

“It’s a whole new crowd at the games, a whole new energy,” he said.

Another Herd member, women’s basketball team member Kaitlyn Downey, also a senior at Gabelli, is happy to be playing in front of others again after a year of games in “quiet, quiet gym,” with only a recording of applause. “You never really appreciated it, having fans in the stands, until you realize what it’s like when there’s none there,” she said.

Both the women’s and men’s basketball teams are off to encouraging starts, with the men having won seven of their first 12 games and the women surging to 8-3 on a four-game win streak. The Herd members are trying to fill the Rose Hill Gym for home games for both men’s and women’s basketball to fire up the players and fuel their success, said another member of the team, Thomas Aiello, a junior at Fordham College at Rose Hill.

“Just trying to get that feeling back is so imperative to … everything that we’re trying to do,” he said. “When the Rose Hill Gym is full, there’s nothing like it at all.”

To ask about contributing to the New Era Fund, contact Kara Field, director of athletic development and assistant athletic director, at 212-636-8896 or [email protected].

Learn more about Cura Personalis | For Every Fordham Student and make a gift.

If you have a question about giving to Fordham, call 212-636-6550 or send an email to [email protected].